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1 · How a week goes
One page each morning, the rest on the day you set
You saw the decision page above. Here is what fills it. Claude does the reading and the writing. Your part is a click, a sentence, or moving a card.
1Claude, your AI assistant
Each morning it reads your page, then runs the check that is due
Every session starts with Claude reading your decision page. Rows you clicked get done and checked. Then it does the work that is due, like the Monday mail check. Anything that needs your OK goes back on the page.
Your part: open ClaudeSample business: Fernlight, invented
2Customer Support board
See what you are working on, apart from what you are waiting on
When you reply to a customer, their ticket moves to Waiting. The card names who or what you are waiting on. When a fourth customer asks the same question, those tickets become one Pattern card.
Your part: drag the cardTry it
Five tabs or one page
A sample morning in a made up business. Press one button and the five daily jobs fit on one page, each with a recommendation. Nothing you press is sent, paused or posted.
2 · Why one page
The weekly work slips. And AI chats forget your business.
You may have tried an AI chat, like ChatGPT or Claude. It spotted a problem in your listings that you had missed. Then the chat ended, and it forgot all of it.
So you explain your prices and your refund rules again. You start a notes file to save time. It grows to 400 lines, and half of it is no longer true.
If Claude knows too little, it is useless. If it knows something wrong, it is dangerous. Say your margin was worked out from a fact that stopped being true in April. Claude will not notice. It will just approve a discount that loses money.
Meanwhile, cancelling a tool nobody uses and answering a review never feel urgent on any one day. So they slip a week, then three.
- Teach it once. Your business facts go in a folder that Claude reads at the start of every session (every new chat). Each rule has its own file. When a fact changes, that file gets updated.
- Give the work a day. Six Trello boards list what has to happen and when. Every card has a checklist.
- Turn repeat mistakes into checks. Break a rule twice, and it becomes a fixed check. The check runs every time, before anything goes out.
I first built this setup for my own ecommerce businesses. Then I rebuilt it from scratch as a clean template, so nothing from those businesses is in it.I have run online businesses since 2021.In my own online businesses, daily admin went from about 8 hours to about 2. My estimate, Nov 2026.In my own online business, 4.5 from 232 Trustpilot reviews (1 Oct 2026).Stef
What is written inside a card
Anyone can set up empty lists in ten minutes. What you pay for is what is written inside the cards. Here is part of one card from the Operations board.
Tools, subscriptions and cost prices, twice a year · 40 min max
Verdict first: costs that renew on their own only ever go up. A tool signed up for a trial, a plan upgraded for one busy month, a supplier price list that changed in a mail you skimmed.
Build the list from the bank and card statements, never from memory. The forgotten subscription is by definition the one you will not remember to list.
A cancellation is not done when you click cancel. It is done when the next statement shows no charge.
Annual renewals: a dated card a month before the date, so the renewal is a decision rather than a charge.
- [ME]List every recurring charge from the last 3 months of bank and card statements
- [ME]One decision per tool: cancel, downgrade or keep, with the reason
- [ME]Annual renewals: a dated card a month before each renewal date
- [ME]Each cancellation: a dated item to confirm the next statement shows no charge
+ 4 more, in the order you do them
That is one card. The 6 boards hold 172 of them.
- 14 day refund, no call needed
- Free Trello plan is enough
- One payment, no subscription
- Sample data invented and labelled
Set up from your own business, not a blank file
You paste one prompt (a ready made message) with a link to your website or your marketplace page. Claude reads your public pages and drafts your setup: what you sell, your offers and prices, your brand basics and which tools to connect. It marks every guess. It only asks what no page shows, like your margin floor (the lowest margin you accept). You correct a draft instead of filling in empty cards.
- 1RefundsASKS FIRST
- 2Cancelling a toolASKS FIRST
- 3Price changesASKS FIRST
- 4Replies to customersASKS FIRST
- 5Public postsASKS FIRST
- 6Anything over €50ASKS FIRST
Set up
Set up in 6 steps, about 2 hours with the guide
One sitting or two. Every step ends with something you can check, so you know it worked before you move on.
Get your tools ready
Install VS Code (a free editor app) and its Claude Code extension. Pick a folder for your business that no cloud service syncs, because your keys will live there.
You haveClaude answers in a panel inside your editor and can tell you which folder it is in.Open your folder and type start
Unzip the workspace, open it in the editor, sign in with your Claude account, and type start. If a free helper program called Node.js is missing, Claude tells you in plain words how to add it.
You haveClaude asks your language and where you sell. That tells you it opened the right folder.Tell Claude about your business
Tick where you sell. Claude reads your website (or asks you questions if you sell on marketplaces), marks every guess, and shows a draft. You correct it.
You haveOne page that describes your business and its standing rules. Claude answers “what business is this?” from it.Let Claude build your setup
Type build. Claude clears out the sample business, fills in your memory (the files it reads every session) and your Trello board, and says where each value came from.
You haveA build report page, and a board with your business on it.Connect your first tool, read only
Create a read only key (an access code for apps) on your sales platform or marketplace. The guide shows every click. Claude builds the connection with you and you make one test call.
You haveReal numbers from your own account, and a test that shows your key never leaks into an error message.Run one real job and open your decision page
Give Claude one real job, like listing this week’s orders, and watch it work. Then publish your decision page and click Go on a sample row (about 10 minutes). If your Claude plan cannot publish pages, the rows live in a plain file that Claude reads the same way.
You haveA first real result that was checked, and a page where every decision waits for your Go or Skip.
Total: about 2 hours with the guide, your first time may take longerAbout 30 minutes to get in, then about 90 with Claude
The first week after: your first written rule from a real mistake, and a second tool a week in. Not on day one.
3 · The offer
What you get
The AI assistant setup
- A template workspace, the folder Claude reads:
CLAUDE.md(your business on one page), a memory index, 24 worked example memory files and the rules for keeping logins safe - A 15 card setup guide, with a check on every card
- The conventions: about 4,000 words of working rules, each written after something went wrong
- The pre-fill prompt shown above
- The decision page shown above
- 8 checks that run by themselves: a reply is checked before you see it, your keys folder stays closed, a live change gets a review line, stale rules are flagged, and a daily look for overdue Trello cards
- 12 months of updates
Six Trello boards
- Operations58 cards
- Customer Support19 cards
- Growth and Testing35 cards
- Content and Partnerships24 cards
- Decision Record14 cards
- People and HandoverWhat a helper or VA needs to pick up a job without asking you22 cards
What you need, and what you do yourself
VS Code (a free editor app), the Claude Code extension for it, a paid Claude plan that includes Claude Code, a free Trello account and one API key (an access code for apps) from your store platform. No terminal. You do the clicks yourself, and the guide shows every one. Nothing connects to your sales platform until you connect it. Setup takes about 2 hours with the guide (your first time may take longer): 30 minutes to get in, then 90 with Claude. The Claude plan is paid separately to Anthropic, every month; this pack does not include it.
Who it is for, and who it is not
It is for you if you run an online business with real customers, alone or with one part time helper. I would rather lose a sale than sell to the wrong person. So it is not for you if:
- You are not selling yet. There is nothing to teach it yet
- You want it running while you sleep. It is not built to run without you
- You want ecommerce strategy. It will not tell you what to sell
- You will not open it twice a week. Then no setup would help
What early users say
Written on Google. Quoted as posted.
5.0★★★★★· 4 Google reviewsRead
I use this package for my online teaching business and I was afraid because I have zero knowledge of coding but the steps and instructions were really easy and I'm very happy with the results! Now after connecting everything, my business results have gone up and I spend less time on my business for my operations and growthView on Google Maps
This package has helped me a lot improving my current E-commerce Business with a nicely setup claude code workfolder with easy steps to implementView on Google Maps
Price
One payment, no subscription. Buy the Decision Page for €129
Decision Page
One page each morning with your mail, team messages and checks already sorted onto it. You click Go or Skip. Claude needs its own plan, $17 to $20 a month before tax.
Decision Page, set up with you
Stef sets up the Decision Page with you on your own sales platform, Trello and Claude, filled in with your prices and your rules. One 2 hour session, one business, no custom automations. Book a free 30 minute call first to check it fits, and pay nothing before you agree to it. Book the free call
One avoided mistake pays for it. Think of a tool you paid for all year and never opened. Or a discount approved on a margin that forgot the marketplace fee. Start with the free sample Decision Page. Compare the packs
FAQ
How do I install it?
You set it up in 6 steps, about 2 hours with the guide (your first time may take longer): about 30 minutes to get in, then about 90 with Claude doing the building. You install a free editor and the Claude Code extension, open your workspace folder, and type start. The guide shows every click and checks each step before you move on, and nothing connects to your sales platform until you connect it.
Why not just ask ChatGPT?
A chat is good for a one-off question, and you can keep using it for that. A chat keeps a few notes about you. This keeps your whole business in files you own and can read, and Claude Code reads them at the start of every session. It shows each decision on one page with the reason, does the step you approve through the tools you connected, checks the result, and turns each mistake into a written rule.
Do I need to be technical?
No, you do not need to be technical. There is no terminal. Claude works in a chat window inside VS Code, a free editor. The only technical step is pasting an API key, and the guide shows where.
Does it work with my sales platform?
Yes. The guide has read only connect steps for Shopify, WooCommerce, Amazon, Etsy, bol.com and 27 other tools, and Claude builds the connection with you. For Kaufland and Cdiscount you start from a file export. Nothing comes preinstalled, on purpose: every platform connects in its own way, with its own traps.
What support is included?
Included in the packs: the files, 12 months of updates, corrections, and one email reply about the documentation. Not included: installing it for you, fixing your platform connection, calls or screen shares. Want that? The €399 install is the €129 pack plus one 2 hour session, up to 3 boards, at a fixed price.
Do I need a paid Trello plan?
No, you do not need a paid Trello plan. The boards are built to work on the free plan. No Power Ups (Trello add ons) needed.
Do I need a special Claude plan?
Any paid Claude plan that includes Claude Code works (Pro, Max, Team), $17 to $20 a month before tax, billed by Anthropic. The decision page also needs a plan that can publish pages (Claude calls them artifacts). Without one, the rows live in a plain file that Claude reads the same way.
Do the recurring cards arrive already repeating?
No, the recurring cards do not arrive already repeating, and nobody else's do either. Trello does not let outside tools switch on its repeat setting. The guide shows how to switch it on for each card.
Is any of this from your actual business?
The thinking is from my actual business. The data is not: every business, customer and number is invented. Fernlight does not exist.
What if it does not work for me?
Email within 14 days and you get your money back. If something is wrong I offer one short call to fix it, but you do not need to take it. Please read the "not for you" list first.
Will it be out of date in six months?
No, the conventions will not be out of date in six months. Setup steps could change if Claude changes. The 12 months of updates cover that.
One page each morning.
Once repeat is on, your weekly checks return on their day. Claude does the reading. Every decision waits on one page for your Go. Make running your business fun again.
Decision Page €129, paid once. Or €399 set up with you.
The free sample Decision Page needs no card. The Decision Page is on sale now if you want your own.