Sample · a made up business

Your business, as Claude read it

Drafted from 9 public pages and your price list. Every answer shows where it came from. Draft · waiting for your corrections

Your business

What you sellPlant care kits, a monthly club and live workshopsFOUNDHomepage
Who forPeople new to houseplants, and gift buyersESTIMATEAbout page and gift guide wording
Where you sellYour own website and Marketplace AFOUNDFooter links
Delivery and refund promiseKits sent in 2 working days · 30 day refunds, club cancels any timeFOUNDShipping page, refund page
Payment provider named on your pagesNorthwind PayFOUNDCheckout page
Largest refund you approve on your ownNo page shows thisNOT FOUNDAsked next, one question at a time

Your brand basics

#2F4A3A
#C96F4A
#E8DCC8
#F7F4EE
Logo from your header · colours from your stylesheet
Grown slowly, kept daily
Headlines: a soft serif
Free returns within 30 days
Body text: a clean sans
Your voice in three wordsWarm · plain · unhurriedESTIMATEFrom your product descriptions

Your likely top 10 products and services

Revenue is never public, so every rank is a guess until your payments are connected.

  1. Plant care kit, starterFirst on the homepage, bestseller tagESTIMATE
  2. Monthly club membershipClub page, most sign upsESTIMATE
  3. Live workshop ticketBooking page, most seats takenESTIMATE
  4. Kit refill packIn two collectionsESTIMATE
  5. Printed care guideGift guide, first itemESTIMATE
  6. Plant care kit, largeIn two collectionsESTIMATE
  7. Workshop recordingSales page, bought after the live dateESTIMATE
  8. Care calendar, PDFHomepage bannerESTIMATE
  9. Club gift monthNew this month, 2 reviewsESTIMATE
  10. Gift voucherLinked from every pageESTIMATE

Tools your business already runs

Read from your page source. Connect them in this order, one a week. Skip what you do not have.

Checkout and paymentsWeek 1Shown by the checkout script
Email signup providerWeek 2Shown by the footer signup form
Analytics tagWeek 3Shown in the page head
Search engine site verificationWeek 3Shown by a meta tag
One ad pixelWeek 4+Last on purpose: the only place a wrong write costs money

Still to ask you, because no page shows it

  1. The largest refund you approve on your own
  2. How fast you answer a customer, on your last three mails
  3. What waits for your yes, for example anything over €50
  4. Your two admin days a week
  5. The one task you most want off your plate

Correct anything that is wrong. Nothing goes onto your board until you say it is right.