Building in public · updated 2 Nov 2026

How MOGA is run

One person, one AI, one page of decisions. This is the actual setup behind MOGA World, rules included, numbers included, even when the numbers are zero.

Where it stands today

3carousels posted on Instagram
9email subscribers
0sales in the last 30 days

Numbers read from the daily data files on 2 November 2026. Every system on this page was built before the first view, on purpose: when people do show up, nothing is improvised.

How a day runs

  1. I type one word. "cook". That starts the daily sweep in Claude Code.

  2. Claude reads everything first. Both inboxes, every Trello board, overdue cards, new comments, the footage folder.

  3. It does what it can do alone. Drafts, scripts, fixes, research, card updates. Work under an hour with no real decision in it gets done, not listed.

  4. What only I can decide lands on one page. A decision page with one row per question and a yes, a no or a reply.

  5. I answer the rows. The next sweep applies them. That is the whole loop.

The house rules

Money, prices and anything sent to a person stay with me.Claude drafts. A human presses send.
Every output gets read by three reviewers before it goes live.A skeptic, the person it is for, and one whose job is to make it bigger. A silent pass does not count.
A mistake becomes a written rule the same day.Fix it, write the rule down, say how it will not happen again. No permission needed for any of the three.
No due date lands on a weekend.Deadlines get sized to the work, then moved to a weekday.
Nothing from another business appears on camera.Demos use invented shops with invented data.
A visible piece gets three versions first.One gets picked. The other two exist so the pick is a choice, not a default.

The latest mistake, and the rule it became

I asked whether Claude could read Instagram comments and DMs. The first answer said it needed a Facebook Page and a Meta review. A second check that afternoon showed that is only true when you serve other people's accounts. For your own account, neither is needed.

Rule now: before calling something blocked, check the platform's current docs for the exact account type we use.

What stays off this page